Problems and Challenges for Loyalty Programs

The value of loyalty programs has long been recognized by most marketers. However, the difficulty in launching a loyalty program is frequently – due to a problem elsewhere in the firm. To put it another way, persuading the marketing manager of a loyalty program isn’t usually a problem. The most difficult part is gaining the […]

How Metaverse Could Solve The Challenges And Problems Of The Loyalty Programs?

Imagine a virtual environment where individuals can stay, purchase, work and engage with others even from the convenience of their living rooms. When Facebook relaunched as Meta in October, it pushed an idea that had been exciting Silicon Valley’s bright minds for years into the mainstream: The Metaverse. We all know how some people were […]